: The rise of VTubers and AI-generated Indonesian-speaking influencers.
For decades, television was king. Sinetron (soap operas) ruled prime time with their over-the-top family feuds, amnesia plots, and villains with slicked-back hair. Everyone knows the preman (thug) character—gold chain, batik shirt, and a predictable but beloved punch.
In urban apartments and rural villages alike, YouTube has replaced the TV remote. The most popular videos aren't produced by studios, but by everyday people:
In addition to music, Indonesian drama and comedy have also gained popularity in recent years. With a growing number of TV shows and web dramas being produced, there's no shortage of engaging storylines and memorable characters to enjoy. From romantic comedies to action-packed thrillers, Indonesian drama has something for every taste.