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: Platforms like YouTube have shifted power away from traditional "white male" producers, allowing people of color and independent creators to insert themselves into the global cultural conversation as "normal folks".

: Over 60% of streaming now happens on mobile devices. This has given rise to "micro-dramas"—one-to-two-minute vertical serials designed for the snackable consumption habits popularized by TikTok. xxxmmsubcom tme xxxmmsub1 miab131720mp4

Audiences no longer just watch; they participate. This shift is most visible in sports and gaming, which have become the primary social "third spaces" for younger generations. : Platforms like YouTube have shifted power away