Unlike "YouTube Originals" (which were big-budget productions backed by the platform itself) or "YouTube Shorts," isn't an official category created by YouTube engineers. Instead, it is a creator-driven branding trend.

To understand why exclusivity is trending, you have to look at the cracks in YouTube’s foundation.

: Some users use "Exclusive" or "XN" in titles to bypass filters or trick users into clicking links in the description. External Redirects