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New media, specifically digital platforms and online gaming , now account for over 40% of total sector revenues, according to insights from EY. 3. The Role of Data & Analytics

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: Large-scale "In Real Life" (IRL) locations, including theme parks and branded attractions, have shifted from side businesses to core strategic priorities for IP-rich operators. New media, specifically digital platforms and online gaming

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As we look toward the horizon, the line between entertainment and reality continues to blur. We are entering the era of the "Metaverse"—a concept where digital content is no longer confined to a screen but becomes a spatial environment we inhabit through Virtual Reality (VR) and Augmented Reality (AR).

This has led to the phenomenon of "peak TV"—so much content is being produced that no human could ever watch it all. In 2023 alone, over 500 scripted television series were released in the United States. Paradoxically, this abundance makes content feel disposable. A show like 1899 can cost $60 million, debut at number one, and be cancelled six weeks later because it didn't achieve a 50% completion rate. The economics of streaming have created a culture of impatience. If a show isn't a viral hit in seven days, it is a failure.