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| Platform | Core Narrative Function | Distinctive Element | |----------|------------------------|---------------------| | | Long‑form tutorial + story arc of “project journeys” (e.g., “From Log to Lamp”) | Serialized “Progression Series” (8‑episode arcs) | | TikTok | Bite‑size “craft hacks” + community challenges | #CasCraftChallenge (user‑generated clips) | | Instagram | Lifestyle curation (studio aesthetics, daily routines) | “Behind‑the‑Scenes” carousel posts | | Live Events | Immersive experience, tactile participation | “Cas‑Camp” “DIY‑Retreats” (3‑day workshops) | | Marketplace | Product storytelling (origin, maker narrative) | “Made‑by‑Me” limited‑edition kits |
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