: For younger audiences, social video content—often creator-led—is now considered "watching TV" [1, 10]. Over half of Gen Z and Millennial consumers report that social media content is more relevant to them than traditional TV or movies [25].
2026 Media & Entertainment Industry Outlook | Deloitte Insights Vixen.23.08.04.Emiri.Momota.In.Vogue.Part.4.XXX...