Television hasn't died; it has adapted. Traditional sinetron (soap operas) still dominate afternoon slots, but their influence is waning among the youth. The new king is the .

To understand the current video boom, one must look at the foundation. Traditional was long defined by dangdut music and sinetron . However, the digital revolution of 2015–2020 broke the monopoly of television. As smartphones became affordable, the demand for on-the-go video content exploded.

Moreover, the shift to digital has widened the generational and class divide. While urban youth scroll through TikTok, older generations in rural areas may still prefer the familiarity of sinetron on television. This creates two Indonesias: one that is globalised, fast, and individualistic (the world of influencers) and one that is local, slow, and communal (the world of traditional TV).