Tuten T. L. Amp- Solomon M. R. -2020-. Social Media Marketing. Sage Publications Link

Focused on buying and selling within social contexts (e.g., live shopping, review-driven retail). Strategic Over Tactics:

: Encompasses opportunities for play and enjoyment, such as social games (e.g., Candy Crush ), music, and art. Focused on buying and selling within social contexts (e

Tuten and Solomon's 2020 publication, "Social Media Marketing," provides a comprehensive guide to social media marketing, covering the fundamental principles, strategic approaches, and best practices for leveraging social media platforms. The book offers readers a rich understanding of the opportunities and challenges associated with social media marketing, as well as practical guidance on how to develop effective social media marketing strategies. such as social games (e.g.