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In the heart of Film Nagar, Hyderabad, an aspiring young editor named Arjun spent his nights in a dimly lit studio, his face glowing in the blue light of three monitors. He was a "ghost" for , an underground digital vault where fans from around the world came to find rare tracks and behind-the-scenes glimpses of their favorite stars. Tollyplay
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This paper introduces the concept of Tollyplay , a grassroots fan practice combining role-playing gaming with the narrative and aesthetic elements of Tollywood (Bengali film industry). Drawing on ethnographic observation of online fan communities and analysis of play scripts, I argue that Tollyplay functions as a mode of participatory fandom, cultural preservation, and identity negotiation for Bengali diaspora youth. The paper positions Tollyplay within performance studies, game studies, and South Asian film reception. In the heart of Film Nagar, Hyderabad, an