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Furthermore, corporate partnerships are emerging. Pepsico recently sponsored a "Time FAKings: Break Room" where employees spend their lunch break in a 15-minute loop of fake productivity—completing absurd tasks like "inventing a new color" to reset their mental clock before returning to work. HR reports a 40% increase in afternoon alertness.
Why does this work? Why would consumers prefer a "Faking" of time over the genuine article? Time for FAKings- Attraction- The hottest PORN ...