Popular media often lives or dies by its ability to evolve. TMKOC has famously refused to evolve, and that refusal has become its unique selling proposition (USP).
Long before it became a household name on television, the core of the show existed in the written word. It is based on the popular Gujarati column Duniya Ne Oondha Chashma tarak mehta ki babita ki xxx photo 39link39
Jethalal’s obsession with his neighbor, Babita Iyer, is the engine of the show’s comedy. Yet, it never crosses the line into vulgarity. Dayaben’s catchphrase—"Hey Maharaj, Jethalal ne kuch galat nahi kiya... bas socha." (He didn't do anything wrong, he just thought)—acts as a pressure valve. Popular media often lives or dies by its ability to evolve