However, this new visual culture is not without its dangers. The same democratization that empowers also exploits. Popular videos often reinforce the worst stereotypes of rural life—vulgarity, poverty, and violence—for clicks and revenue. The pursuit of virality has led to dangerous stunts, fake “honour killings,” and the circulation of non-consensual videos. The shadow of caste also looms large; the digital space often becomes a new arena for casteist slurs and humiliation, recorded and shared for perpetuity.