In the current digital era, Kushboo has again reinvented herself. On Twitter (X) and Instagram, she is a polarizing, unapologetic voice. She uses social media to bypass traditional media gatekeepers, directly releasing "content" ranging from political endorsements to cooking videos. Her shift from actor to producer under the banner Avni Cinemax further signals her understanding of the OTT (Over-the-Top) revolution. By producing original web series and digital-first content, Kushboo is no longer just a subject of popular media; she is a distributor and creator within it.
Furthermore, her personal life—her marriage to director Sundar C. and her daughters—has often been a subject of lifestyle and tabloid media. Unlike many stars who guard their privacy fiercely, Kushboo has managed to integrate her family life into her public brand, sharing milestones and challenges openly on social media platforms like X (formerly Twitter) and Instagram.