However, there is a shadow side. As the media landscape becomes saturated with trauma, we risk “compassion fatigue.” There is a fine line between raising awareness and creating a trauma reel.
Influencing policy and legislation : Awareness campaigns can influence policy and legislation, leading to positive changes that benefit survivors and affected communities. rose kalemba rape link
For years, awareness campaigns operated on a logic of shock. Anti-smoking ads showed diseased lungs. Drunk-driving PSAs showed twisted metal. Domestic violence posters featured silhouetted figures looking down. The strategy was fear-based, and while effective in the short term, it created a wall of otherness —a sense that these tragedies happened to those people. However, there is a shadow side
“What do these hands already know how to do?” she would say. “That is your survival kit.” For years, awareness campaigns operated on a logic of shock