Rosalind Krauss Reinventing The Medium Pdf ((new)) Jun 2026

By shifting the terminology to "technical support," Krauss moves away from the spiritual connotations of "medium" (implying a pure essence) and toward a more grounded, structural understanding. The medium is no longer about purity; it is about a set of technical conditions and rules that the artist adopts as a platform for invention.

: She discusses how photography and film transitioned from artistic tools to mere "appliances," losing their unique aesthetic power. rosalind krauss reinventing the medium pdf

Which would you prefer?

“Reinventing the Medium” has been enormously influential, but also contested: By shifting the terminology to "technical support," Krauss

In the landscape of 20th-century art criticism, few essays have shifted the tectonic plates of theory as decisively as Rosalind Krauss’s Published in 1999 in Critical Inquiry (Vol. 25, No. 2), this seminal text arrived at a moment of digital anxiety. Artists were abandoning traditional painting and sculpture for video, installation, and the internet, leading many to declare the “death of the medium.” Which would you prefer