Here is what Rokeach figured out—and why it still matters today.
Milton Rokeach (1917-1988) was an American social psychologist known for his work on human values, prejudice, and social psychology. He received his Ph.D. in psychology from the University of Chicago and went on to have a distinguished career, publishing numerous papers and books on social psychology. Here is what Rokeach figured out—and why it
as the central building blocks of human behavior, more foundational than attitudes or beliefs The University of Akron Core Theory: Terminal vs. Instrumental Values Here is what Rokeach figured out—and why it
Consider two of his terminal values: