Best Upd: Predeciblemente Irracional Dan Ariely Pdf

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: Once we accept a price for a new product, that price becomes our benchmark for everything in that category. 2. The Cost of Zero Cost ¡Claro

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We never choose things in a vacuum. We compare. Ariely shows how a subscription to The Economist made a $125 digital-only subscription look cheap next to a $125 print+digital subscription. To sell a mid-tier product, add a third, worse option.

Ariely, D. (2008). Predictably irrational: The hidden forces that shape our decisions. HarperCollins.