Evaluate every business you interact with today. How do they create value? How did they get your attention? If one of these five links breaks, the business fails.
: Attracting attention and building demand for that value. Sales : Converting prospective leads into paying customers. personal mba business crash course install
BUSINESS = VALUE + MARKETING + SALES + DELIVERY + FINANCE Evaluate every business you interact with today
Every successful business—from a lemonade stand to a Fortune 500 company—consists of five interdependent processes. If you understand these, you understand business: Value Creation : Discovering what people need or want, then creating it. : Attracting attention and building demand for that value. : Turning prospective customers into paying customers. Value Delivery If one of these five links breaks, the business fails
: Bringing in enough money to keep going and making the effort worthwhile. 2. Strategic "Software" Modules