Console type mismatch (OS10 expects a serial console by default). Fix: Add to .vmx :
qemu-img convert -f vmdk -O qcow2 OS10-Disk-1.0.0.vmdk sataa.qcow2 Initial Boot os10-disk-1.0.0.vmdk
vmkfstools -E os10-disk-1.0.0.vmdk os10-disk-1.0.0-upgraded.vmdk Console type mismatch (OS10 expects a serial console