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: Brands and creators were heavily utilizing TikTok sounds like "Smile if you wanted…" and "I need a minute" to drive engagement. The "Girl Math" trend—justifying spending through playful logic—reached its peak during this period.

: Approximately 92% of employers were using social media to find and vet talent by this period. A "clean" and professional online presence became a prerequisite for employability. onlyfans 23 09 18 maddy may and johnny sins xxx fixed

On September 24, 2018, Instagram co-founders Kevin Systrom and Mike Krieger announced their resignation from the company to "explore their creativity again". Platform Milestones: : Brands and creators were heavily utilizing TikTok