: Industry experts at The Drum note that the distinction between "online personality" and "mainstream celebrity" is disappearing. Content creators, regardless of their genre, are increasingly viewed as standard entertainment figures, with some even appearing on reality TV or large-scale broadcast platforms. Economic and Technological Drivers
To understand why certain media becomes "popular," researchers use Media Content Analysis . This involves: 2024 Digital Media Trends introduction | Deloitte Insights 20 Mar 2024 —
