Malayalam films and videos are available on various streaming platforms:

However, the turn of the millennium saw the rise of the "New Wave" or "New Generation" cinema, fundamentally altering Malayalam filmography. Filmmakers like Aashiq Abu, Dileesh Pothan, and Lijo Jose Pellissery began to deconstruct traditional narratives. This shift brought about a change in how films were consumed and promoted. The concept of the "popular video" evolved from mere promotional material to a crucial narrative device. The "mass" introduction scenes of superstars like Mohanlal and Mammootty, once the sole preserve of the theater experience, became viral sensations on platforms like YouTube. Short clips of punchy dialogues and stylized action sequences began to circulate widely, creating a digital echo chamber that fueled a movie’s success long after its theatrical run.

For years, this classic horror-thriller was just a title in the filmography books. Then, a single scene—the "Pavakoothu" (puppet show) scene—was uploaded as a high-quality cut.