Makeup is no longer just featured in entertainment; it is the entertainment. Reality shows like Glow Up treat makeup artistry as a competitive sport, while celebrities like Selena Gomez (Rare Beauty) and Rihanna (Fenty Beauty) use their media presence to build brands that prioritize inclusivity—a topic that now generates more "engagement" than traditional advertising.
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Makeup has been used in the entertainment industry since the early days of cinema. In the 1920s, silent film stars like Greta Garbo and Marlene Dietrich used heavy makeup to create a dramatic, larger-than-life appearance on screen. The 1960s and 1970s saw a rise in experimental makeup, with artists like Andy Warhol and his Factory using makeup as a form of artistic expression. Makeup is no longer just featured in entertainment;
The history of entertainment makeup is a history of adapting to new technology: Makeup and hairstyling in film: a brief history In the 1920s, silent film stars like Greta