Standard Meesho products have razor-thin margins (Rs. 20-30 profit). Extra quality allows you to mark up products by 100% to 150%. You aren't selling a shirt; you are selling the assurance that it won't tear.
Reducing return rates from 10% (log10 = 2) to 1% (log10 = 3) is a “+1 log” leap – a 10x improvement in quality, even though absolute change seems small.
Enable high-accuracy GPS to mark deliveries at the correct customer doorstep. 3. Minimize Errors
