: Avoids being fashionable to ensure it never appears antiquated, even in a "throwaway society".
Third, and most prophetically, Rams’s “less” demands . Decades before “circular design” became a buzzword, Rams’s principles implied a radical sustainability. A product with fewer parts is easier to repair. A product made without glued-in components (like his modular shelving) is easier to disassemble and recycle. A product that never goes out of style is less likely to end up in a landfill. His famous 1970s query, “Is it better to design things that are so timeless that they do not have to be thrown away?” is the forgotten ecological heart of his ethos. The “less” of material waste and planned obsolescence delivers the “more” of planetary health. In this light, Rams emerges not merely as a minimalist, but as the patron saint of sustainable design. : Avoids being fashionable to ensure it never
: Products should be neutral and restrained, like tools, leaving room for user self-expression. A product with fewer parts is easier to repair