When a customer can "feel" a product before buying it in the metaverse, the return rate drops to near zero. The physical sampling barrier is destroyed.
: Emphasizes using technology as an amplifier for human experiences rather than a replacement for them. Practical Strategies Covered Content Formats kotler marketing 6.0
As Philip Kotler himself famously noted, "The future of marketing is not about selling more; it is about being more." Marketing 6.0 is the blueprint for that being. When a customer can "feel" a product before
The Marketing 6.0 framework consists of the following key components: kotler marketing 6.0
The primary text for Marketing 6.0: The Future Is Immersive by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan explores the concept of metamarketing
The consumer wants ownership of their data, identity, and loyalty.