itms-services://?action=download-manifest&url=https://... string is a specialized URL scheme used for the Over-the-Air (OTA) distribution
. This method is the standard for distributing enterprise, in-house, or ad-hoc test builds directly to users. support.apple.com Core Components Explained Itms-services Action Download-manifest Amp-url Https
: While Safari fully supports this protocol, some in-app browsers (like those found in chat apps) may result in a blank screen. Users on GitHub have noted issues with itms-services in third-party browsers, so it is always best to instruct users to open the link in Safari. itms-services://
iOS itms-service not working, not able to install the app via safari support
: When a user taps the link in Safari, iOS downloads the manifest, which contains the location of the .ipa (app) file, the bundle identifier, and the app version.
