These papers explore how the show transformed from a local South Korean drama into a global "digital cultural consumption sensation" through social media. ResearchGate
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has transitioned from a localized South Korean drama to the ultimate benchmark for global entertainment content and popular media . Since its debut, the series has shattered streaming records, dictated fashion trends, and reshaped how international audiences consume non-English media. By the release of its third and final season in mid-2025, the franchise cemented its status as Netflix's biggest-ever series, reaching number one in over 93 countries. 1. Breaking Global Barriers: The Rise of Korean Content These papers explore how the show transformed from