New (old) work for women’s day campaign! Client - Axis Bank Agency
Creators have co-opted the bank's aesthetic: New (old) work for women’s day campaign
As of 2024–2025, industry whispers suggest that production houses are developing a full-fledged web series based on the "Bank Girl" archetype. Tentatively titled "Zero Balance" or "The Nodal Officer," the show would follow a sharp-witted bank employee solving financial mysteries and customer conundrums across Mumbai. New (old) work for women’s day campaign
Beyond celebrity endorsements, Axis Bank has used "girl-focused" digital content to challenge social trends: New (old) work for women’s day campaign
The bank frequently interacts with internet "girl" culture to challenge biases and promote financial literacy.