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: The simplest behavior done in anticipation of a reward (e.g., clicking a link or scrolling a feed). To maximize this, designers focus on two factors: Motivation (ease of use). Variable Reward
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The demand for Hooked is astronomical because it is required reading at Stanford, Google, and every Y Combinator startup. However, the book is short (under 250 pages) and incredibly expensive for what it is ($30+ for a hardcover that takes 3 hours to read). : The simplest behavior done in anticipation of a reward (e


















