The story begins with a group of type designers at , then the dominant force in Japanese phototypesetting. Feeling the company was becoming "stagnant," lead designers Tsutomu Suzuki, Osamu Torinoumi, and Keiichi Katada left to form their own independent foundry, Jiyukobo . Their goal was to create a typeface that broke away from traditional, stiff designs to something that felt "cool" and "orthodox" simultaneously. 2. Birth of the "Kyoto" Font (1993)