| Step | Description | |------|-------------| | | Used WHOIS data (whois.domaintools.com) to confirm registration date and registrar. | | Traffic estimation | Combined data from SimilarWeb (historical 2021 reports), Alexa (traffic rank), and Ahrefs (organic traffic estimates). | | Keyword analysis | Ahrefs / SEMrush – identified top organic keywords, search volume, and keyword difficulty. | | Backlink profile | Ahrefs Site Explorer – total backlinks, referring domains, anchor‑text distribution, and authority scores (Domain Rating ≈ 45). | | Audience demographics | SimilarWeb – geographic distribution, interests, and device breakdown. | | Social metrics | Public follower counts from Facebook, YouTube, Instagram, Twitter (if any). | | Technical audit | GTmetrix & Google PageSpeed Insights (desktop & mobile) – load times, core‑web‑vitals, and mobile‑friendliness. | | Security check | Qualys SSL Labs (HTTPS grade A) & VirusTotal (no malware detections). | | Revenue inference | Reviewed page source for ad networks (Google AdSense, Media.net) and affiliate tags (Amazon, ClickBank, niche sports‑gear programs). | | Content audit | Sampled 30 articles from Jan‑Mar 2021 – assessed word count, headings, image use, internal linking, and schema markup. |