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HIT Entertainment strategically leveraged this by casting A-list Bollywood actors for the Hindi dubs of their flagship shows. A prime example is the localization of Bob the Builder . By casting actors such as Vivek Oberoi and later utilizing celebrity marketing, HIT transformed a stop-motion British series into a product familiar to Indian sensibilities. Similarly, Thomas & Friends saw localization efforts that respected the gravitas of the narrative, aligning with the Indian tradition of storytelling.

HIT Entertainment’s properties often occupied time slots adjacent to Bollywood film broadcasts on channels like Cartoon Network India and Pogo. These channels utilized Bollywood film promos to anchor their children's programming blocks. Furthermore, the merchandising strategy for HIT properties in India mirrored the film merchandise economy. Just as a Bollywood film sells lunchboxes and t-shirts, HIT leveraged the Thomas & Friends and Bob the Builder brands to penetrate the retail sector, creating a consumption cycle familiar to Indian audiences accustomed to film merchandising. desi mallu masala aunty collection part 4 hit hot