Partner with social media influencers, comedy creators, and laundry enthusiasts to:
While the creators of the video received widespread attention and accolades, the collection part team, responsible for bringing the video to life, remained largely in the shadows. Our team managed to track down some members of this team to gain insight into their creative process and what it takes to make a viral video. Partner with social media influencers, comedy creators, and
: Introduce members with a "This or That" quiz or quick-fire questions that reveal personalities. Use vertical, mobile-first formats for Instagram Reels Partner with social media influencers