Traditional "gatekeepers" (studio executives, record labels) have less power than before. Individuals can now build massive audiences directly through platforms like YouTube, Twitch, and TikTok. This has given rise to the "Influencer"—someone who is a media company unto themselves.
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When anyone can produce "news content," the difference between a verified journalist and a conspiracy podcaster vanishes. Trust in media is at an all-time low (Gallup: 34% trust mass media "a great deal"). Traditional "gatekeepers" (studio executives