The beauty industry took notice of Emma's influence, and began to shift its focus towards online marketing and social media campaigns. Brands started to collaborate with popular YouTubers and influencers, recognizing the impact they could have on their target audience.
While we have more choices, the "watercooler moment"—where everyone watches the same show at the same time—is becoming rarer, replaced by viral social media trends that peak and fade within days. The Power of Representation and Global Media Deeper.18.08.06.Evelyn.Claire.Morning.After.XXX...
In short, the audience has become a co-author of popular media—for better and for worse. The beauty industry took notice of Emma's influence,
