. In a "happy accident" of advertising history, the version used in the final ads was originally intended to be a rough "scratch" track recorded by a young choir singer while she was preparing for her 10th-grade board exams. This raw, youthful quality was so effective that it became the official brand sound. The melody was conceptualized by acclaimed musician Clinton Cerejo Artist Versions:
The jingle's impact on Indian popular culture cannot be overstated. It marked a shift in the way brands approached advertising in India. The "Kiss Me Close Your Eyes" jingle was one of the first instances of a brand using a catchy tune to create a lasting impression on its target audience. The jingle's success paved the way for other brands to experiment with music in their advertising campaigns. Cadbury Dairy Milk Kiss Me Close Your Eyes Song Download