Buena Estrategia Mala Estrategia Richard P R...

By 8 a.m., the crane was moving nonstop. By noon, the Santa Rita was empty. The ship left on time. The port made record profit that week.

"Growth of 20%" is a goal, not a strategy. A strategy explains you will achieve that growth. Bad Strategic Objectives: Buena Estrategia Mala Estrategia Richard P R...

Buena Estrategia / Mala Estrategia (2011) de Richard Rumelt es una obra fundamental que desmitifica el concepto de estrategia empresarial, alejándolo de las visiones vagas y acercándolo a la resolución pragmática de problemas . El "Núcleo" (Kernel) de la Buena Estrategia By 8 a