Ben Settle - Email Players 1 - 15 -

"The first type of email player is the newbie," Ben explained. "They're just starting out, and they're still learning the ropes. Their emails are often awkward, and they struggle to get their point across. But, with time and practice, they can become a force to be reckoned with."

For modern marketers burned out by AI-generated fluff and metric obsession, these early issues offer a breath of stale coffee and napalm. Just don’t expect to feel warm and fuzzy. As Settle writes on page one of issue #1: “I don’t want to be your friend. I want to make you money. Now shut up and read.” Ben Settle - Email Players 1 - 15

Settle beats this drum until it cracks. In Issue #4, he argues that a website can be hacked, a Facebook page can be banned, and a bank account can be frozen—but a personal email list (one you own, on your own server) is the only digital asset a pandemic, a algorithm-change, or a government cannot take from you. "The first type of email player is the

Reading Email Players 1-15 is jarring if you are used to "guru speak" like "leverage synergy" and "actionable insights." But, with time and practice, they can become

Being polarizing to build deep loyalty.

, a 150-page "field manual" that establishes the Settle system before the first issue arrives. Email Players or how to get the first issue for free Email Players Newsletter

Instead of trying to please everyone, these issues emphasize "repelling" the wrong people. By being polarizing and genuine, you build a loyal "cult-like" following of buyers while filtering out "freebie seekers".