The essence of being an "Awek Melayu" is deeply rooted in the cultural heritage of Malay women, who embody a distinct blend of grace, resilience, and warmth. The term "pantat tembam" colloquially refers to having a fuller figure, which has been reclaimed by many as a symbol of beauty and confidence. This celebration of body positivity is a refreshing departure from conventional beauty standards, offering a more inclusive and accepting view of physical appearance.