In 2023, a staggering 1,300 hours of video were uploaded to YouTube every minute. Spotify surpassed 100,000 new tracks uploaded daily. Streaming services like Netflix, Prime, and Apple TV+ collectively released over 2,500 original shows and movies last year alone. We live in the golden age of access —but a dark age of saturation .
Passive consumption—scrolling through TikTok or leaving the TV on as background noise—tells algorithms that you are satisfied with "filler." Active consumption involves seeking out specific creators, paying for subscriptions to high-quality outlets, and engaging with content that challenges you. 3. Support Independent Creators allporncomic better
: Deep expertise in one specific topic builds trust faster than broad, surface-level takes on many subjects. In 2023, a staggering 1,300 hours of video
We are drowning in noise, but starving for signal. We live in the golden age of access